(Or your wine bottle, or acorn, or whichever design you choose!)

With Pioneer Day around the corner, we are so excited to share some new PASO GEAR! Each year, we try to come up with fresh designs and offerings that promote our special little corner of California. Instead of just sending our town name off to bulk tourist and gift shop suppliers, we create our designs in house, or work with an artist to create a 100 percent just-for-Paso design. That means those Paso Girl or Paso Boy onesies, or the “Locally Grown” flour sack towel, or our “Joy” holiday bell ornaments, are only available from our General Store. Like the town we celebrate, we work hard, and like to stay unique.

In the past few months we’ve offered a great Paso campfire mug in two cheerful colors, big enough for coffee or a few scoops of ice cream. We have some new postcard designs that are reprints of original photos from Paso’s early days. You’ll find Paso mini beer taster glasses, a few new magnets to add to our selection, and we cannot wait for you to see a whole new set of T-shirts, sweatshirts, onesies and tote bags celebrating all aspects of Paso Robles. 

From the tractor to the California Bear to “Paso Adventure Gear” (which includes a little drawing of Paso Almonds), this doubles the number of options you have to choose from. We’ve also added more youth sizes so you can dress the whole crew!

We’d love to give a special shout out to the El Paso de Robles Historical Society, which helped us find fantastic images from early promotional pieces used by the Chamber of Commerce and City of Paso Robles years and years ago. We’ve blown up a few and have them hanging in the store. Back then, Paso was called “the Hub of Recreation.” Sounds pretty true today, too!


PS. THANK YOU for taking the time to learn about the new parking kiosks and “Way to Park” app. A few people have been so surprised to see empty spots in front of the store. They’ve wondered if we’re okay! We tell them, it’s been wonderful. Our customers are able to pop in and out with ease. We’ve had nothing but positive feedback! 

Cheers, neighbors!

The Team at General Store Paso Robles