Marcy Eberle has come full circle at Eberle Winery. As a young kid, when hanging around at the winery, little did she know that one day she’d be married to the founder Gary Eberle and running the winery as head
of public relations.

Marcy’s father John Morris, who was in construction, helped build the winery in the early 1980s. 

“So we used to come here as kids and help hammer nails,” she recalled of those earlier days with her siblings. “We used to call (Gary) Mr. Eberle. He doesn’t remember me. I was 14.”

Gary agreed: “I have no memory of her or her brother or sister.”


A decade later, Marcy, a sixth generation Central Coast native, landed a reporter’s position at KSBY, the local NBC affiliate television station in San Luis Obispo. Her education ranged from an associate degree in film and broadcast at Cuesta College in San Luis Obisp   to a B.A. and Masters in English Literature at Cal Poly.

From 1993-2003, while at KSBY, she created a three-minute segment, “Roots of the Vine,” a production she is still very
proud of. 

“It brought the local wineries to an audience,” Marcy said.

From 2003-2006, she covered the agriculture beat at KCOY, the local CBS affiliate station. Gary was a frequent subject of
her coverage. 

“He was great to interview and always easy to track down,” she said. 

And Marcy and her cameraman always departed with a gift from Gary, a bottle of wine.

So when did the romance develop? It was at the Winemakers’ Cookoff in 2001, Marcy recalled. A passionate kiss developed into a cheeseburger lunch date at Harris Ranch with Gary piloting his plane and romance soon followed. After living together for seven years, they got married in 2008.

As head of Eberle Winery’s public relations, Marcy’s schedule has been busy this year with planning numerous events for the winery’s 40th celebration. She also coordinates the overall planning of the Winemakers’ Cookoff, from marketing to selecting judges and participants. In spite of her busy schedule Marcy finds time for her two passions — gardening and learning to play the guitar.

Marcy reflected on the decades long serendipitous connection with Gary Eberle: “God will not let me let go of him. I’m here supporting my husband and taking care of everything at the winery.” 

In her ultra-friendly voice, she added, “They call me Mama Eb.”