Paso’s Main Street is one of America’s finest

Once again, Paso Robles Main Street earned its accreditation through the Main Street America™ program established by the National Main Street Center. The cities that receive accreditation are committed to economic development, community revitalization, and preserving their historic character.
It’s an honor granted every year since our Main Street Association was formed in 2000. Other honors have included the designation of serving Paso Robles as a “Great American Main Street City.” The Main Street approach continues to revitalize older and historic communities to create a desirable place to live, work, play and visit.
“The Downtown Paso Robles Main Street Association consists of businesses and citizens dedicated to the preservation, restoration and promotion of Downtown Paso Robles,” says President, Margaret Holstine. “Come downtown and meet the friendly merchants who work hard to offer quality goods, personal service and competitive prices. We take pride in our downtown’s vitality, so you will have a nice place to shop.”
It’s All About Our Lavender
Enjoy the lavender every bit as much as our bees and butterflies!
The Downtown Main Street Association and the Central Coast Lavender Growers Association present the 10th Annual Lavender Festival on July 7 from 10 a.m. to 5 p.m. in the City Park. The FREE event celebrates the North County lavender industry as an emerging force in sustainable farming and the creation of products available to our local consumers. Opening ceremonies begin at 10 a.m. with Master of Ceremonies Lavender Louie Louie. Guitarist Martin Paris will play from 11 a.m. to 1 p.m.
The festival features seminars from local lavender growers and producers offer a large variety of products to the consumer. Learn about sustainable farming practices and how lavender is grown and distilled to the final product that takes on many forms! Lavender themed seminars begin at 1 p.m. beginning with Ali and Kitty from The Spa Central Coast on the use of lavender in the spa industry; 1:30 – Cal Poly Bee Expert Marcel Mueller; 2 – Gage Willey from Cal Poly Agriculture & Environmental Dept.; 2:30 – Lavender distilling demonstration by Don Avery. The soothing scent of lavender makes it one of the most essential oils in aromatherapy along with being a common ingredient in many beauty products.
For information about presenting sponsor, visit Lila Avery-Fuson, founder and owner of Central Coast Lavender Farm and Apothecary and Main Street member, helped create the festival now celebrating its tenth year. Visit for Lila’s story, her online store and links to related lavender subjects.
For more Paso Robles Main Street, go to
The Lavender Festival features seminars from local lavender growers and producers offer
a large variety of products to the consumer.