Paso is Cool! Everything that makes a small town great is happening on Main Street! In case you haven’t heard, Paso Robles was named one of the Coolest Towns in California by the travel website Matador Network. We ranked #13 out of #25. Pretty good for a small town that stacked up against so many more. It’s Where Everyone Comes Together. Mark your calendar for the holiday season events.

November 10

Elegant Evening Downtown

The downtown businesses wish to thank you, the community, for your loyal patronage throughout the year and especially during the holiday season. On Saturday, November 10, our downtown becomes an evening of hospitality. Look closely for the whimsical live mannequins in the store windows compliments of the North County Dance and Performing Arts Studio. Enjoy the Christmas lights, tinsel and trim…. rejoice in the season!
The evening ends with the much-anticipated drawing for art by John Partridge and Anne Laddon. Prior to and on Elegant Evening, visit participating businesses to enter the drawing. The winners will be announced at Studios on the Park, 1130 Pine Street.

November 23

Holiday Craft Bazaar

The day after Thanksgiving kicks-off the holiday gift shopping season! Crafters and artists will create a holiday handmade marketplace of handmade items in the Downtown City Park from 10 a.m. to 4 p.m. Return the next day for Shop Small Saturday and support our small businesses before Cyber Monday!

November 23

Light the Town for Santa’s Arrival!

It’s the 32nd year of “The Downtown Lighting Ceremony” in the City Park at 5:30 with candlelight caroling and cookies! Master of Ceremonies, Chad Stevens, leads the caroling with the Snow King and Queen and Santa’s elves joining in! At 6:00 sharp, Mrs. Claus flips the giant light switch to light the trees to welcome Santa Claus’ arrival at the Christmas Light Parade on Saturday, Dec. 1. The Main Street Association also partners with Cancer Support Community with the Paso’s Lights of Hope ceremony that honors cancer survivors and those we’ve lost. Visit

December 1

A “Cowboy Christmas” Parade! The 57th annual Holiday Light Parade has a western, hometown theme. Shine you boots and kick up your heels on the parade route that starts at 7 p.m. at 9th and Spring streets. The judges will rank entries for cash awards. Parade entry forms available at Main Street office or online