Paso Robles Winemaker Jacob “Jake” Beckett dies at 50

By Paso Robles Press · Sat Jan 31 2026

PASO ROBLES — Jacob “Jake” Russell Beckett, a respected Paso Robles winemaker and co-creator of Chronic Cellars, died Jan. 7 while in Mexico shortly after celebrating his 50th birthday.

Born Jan. 1, 1976, in Oceanside, Beckett grew up with a love of adventure and the outdoors. He graduated from Paso Robles High School in 1994 and later earned a degree in anthropology from Stanislaus State, a field that reflected his lifelong curiosity about people, culture, and travel. Over the years, his journeys took him throughout South America, Europe, Africa, Indonesia, Asia, and frequently back to Mexico.

Beckett worked alongside his brother, Josh, at the family-owned Peachy Canyon Winery, eventually helping guide the multi-generational business as it expanded its reputation in the Paso Robles wine industry. Together, the brothers also founded Chronic Cellars, a brand recognized for its creativity, humor, and distinctive labels. After the sale of Chronic Cellars, Beckett returned his full-time focus to Peachy Canyon, taking pride in both the family legacy and the winery’s continued success.

Known for his humor, resilience, and hands-on approach to life, Beckett enjoyed farming, gardening, hunting, riding motorcycles, and tackling projects around his ranch. Friends and family remembered him as a loyal neighbor and devoted father who embraced new challenges and hobbies with enthusiasm.

Beckett is survived by his wife, Jennifer Beckett; children Braydon, Logan, and Charlotte; stepdaughters Meadow and Amelia; parents Doug and Nancy Beckett; brother Josh Beckett and sister-in-law Gibsey Beckett; and numerous nieces, nephews, and friends.

A Celebration of Life will be held Friday, Feb. 27, from 1 to 4 p.m. at the Riboli Winemaking Facility, 2017 Wisteria Lane in Paso Robles. Family and friends are invited to attend and share memories honoring his life.

You can RSVP for the Celebration of Life at celebrationforjakebeckett.rsvpify.com