WiVi Central Coast draws exhibitors from around the world

Olavin's Becky Chou tells people about the stainless steel tanks her company builds during WiVi Central Coast on Wednesday in Paso Robles. (Photo by Brian Williams)

Wine industry tradeshow held at Paso Robles Event Center

PASO ROBLES — WiVi Central Coast continues to grow and bring in people from around the globe to Paso Robles Wine Country for the one-day tradeshow.

It’s billed as the largest gathering of wineries, growers and vendors on the Central Coast. It was held Wednesday, March 13, at the Paso Robles Event Center, its home since inception in 2015.

WiVi, according to its organizer, Wine Business Monthly, is a conference and trade show “dedicated to addressing the needs and issues of the wine industry on California’s Central Coast. WiVi’s goal is to present region-specific content and problem-solving information.”

The tradeshow featured nearly 200 vendors and exhibitors that were stationed throughout the Estrella Hall and the Adelaide Hall. Some of the larger vineyard equipment was set up outside of the halls.

Representatives of Olavin traveled from China to be at WiVi Central Coast. Olavin handcrafts stainless steel wine tanks and their handy work on display in the Adelaide Hall. Olavin according to Senior Customer Manager Becky Chou has been the top wine tank maker and seller in China since 2010. Olavin opened a branch in Australia in 2017.

This was Olavin’s first time at WiVi, but they have been selling tanks in America for the past three years.

“It’s very important to bring the tank here so they can touch and see. They can feel your quality,” Chou said. “It’s a fantastic show so far. It’s beyond our expectations. Paso Robles is a rapidly growing wine region. So is lots of potential here.”

Throughout the day people could also sit in on focused talks centered on winemaking and direct-to-consumer in the Ponderosa Pavillion and Frontier Pavillion. The topics ranged from “Easy Ways to Reshape Your Vineyard” to “Recruiting Talent and Continuing Education in the Tasting Room.” The sessions included many presenters from wineries in the Paso Robles AVA, such as Maggie Tillman, owner/director of sales and marketing at Alta Colina Winery, who was part of the “The Next Generation Winery Experience, and Daniel Daou, winemaker and co-proprietor of DAOU Vineyards and Winery, who was part of the talk on “It’s Hot! How Central Coast Leaders are Adapting to Rising Temperatures.”

The day began with breakfast and a general session that featured a welcome by WBM Publisher Eric Jorgensen, and keynote address from Matt Kettman, contributing editor of Wine Enthusiast Magazine, Christian Navarro, president and principal of Wally’s, and Randy Evens, beverage director of Hillstone Restaurant Group.

Kettman moderated the discussion that covered “connecting the consumer, creating memorable experiences and focusing on quality.”

The day also included breakfast and lunch as well as trial tastings by wineries looking to get feedback.

For more information, visit www.wivicentralcoast.com.

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